Today the commuter spends more time on road traveling due to traffic. This media offers advertising opportunities on traffic booths situated on highways and road junctions. As vehicles halt at these junctions the audience can spend few minutes on the details of the advertisements.
All four sides including the top section are used for advertisements and they have either lit or non-lit pedestals built depending on the traffic flow. This format of advertising offers direct access to a desirable audience via street-level display and is a media that cannot be missed.
- Available at signal junction
- Cannot be missed
- People read the matter as they await for signal change
- Backlit gives a good brand image